About me
Who is Janneke ten Hoor?
A passionated professional in hospitality and international business
I grew up between two worlds.
On my father’s side, hospitality runs through generations. On my mother’s side, health care shaped conversations around empathy and responsibility. What once seemed like two completely different industries, I later realised share the same foundation: care, attention and the feeling you leave behind.
It's a foundation I still rely on today: whether I'm managing a hotel floor or building a financial analysis for a client.
Foundations
Working long days in a bakery taught me discipline and customer awareness early on. Competitive horse riding shaped my patience, structure and resilience. Books and puzzles filled my free time, quietly building the logical and critical thinking skills I rely on today.
Professional Development
From hospitality to strategy
Hospitality was never just a study choice; it felt natural. During my years in luxury hotel operations, I learned what it means to lead under pressure, maintain quality when expectations are high, and stay calm when complexity increases.
Over time, my curiosity moved beyond operations towards the strategic and financial side of organisations: performance, structure, long-term value and decision-making. That curiosity led me to an MSc in International Business and Law at the University of Cambridge, which I completed with Distinction, ranked first in my cohort. It also led me to ABN AMRO, where I now research the financial and operational resilience of the hotel industry within the Sector Expertise Corporate Banking team.
Hospitality taught me how a business feels from the inside. Corporate banking is teaching me how to read that same business through numbers, risk and opportunity and I've found that the two perspectives make each other stronger.
International Perspective
Living and studying in the Netherlands, the United Kingdom, Aruba, South Africa and Indonesia strengthened my adaptability and independence. Being outside my comfort zone challenged me, but it also shaped my resilience and confidence in unfamiliar environments - an asset when working with clients and colleagues across borders and industries.
I believe a global perspective isn't just about geography, but about openness, curiosity and the willingness to keep learning.
How I work & think
I am naturally social and value meaningful relationships, at work as much as anywhere else. At the same time, I've learned to balance warmth with structure, optimism with realism, and ambition with reflection.
I tend to ask questions before forming conclusions - I'd rather understand a problem properly than solve it quickly. That's exactly what good client work requires: understanding what someone actually needs before proposing a solution. I see leadership as something built on responsibility, consistency and empathy, and I try to bring that same mindset to every team I'm part of.